Tourism Development Officer


The Tourism Development Officer plays a pivotal role in the newly established Mana Developments division in EMAC. The position will drive, in consultation and partnership with Eastern Maar Rights Holders, the development of businesses, products, and services from end to end that lifts the economic prospects and contributes to the economic independence and increased opportunity of EMAC Rights Holders, an aspiration set by the community as part of the Eastern Maar Country Plan. Mana Developments will be established to create new business and service lines to meet demands for Eastern Maar knowledge, experience, and perspectives in the market.

Specifically, this role will be tasked to focus effort on driving tourism development for EMAC and its citizens through informed analysis and creation of an EMAC Cultural Tourism/Visitor economy plan.

Concurrently, the role will foster strategic alliances both in the government and private sector that can assist EMAC in achieving its tourism goals.

In addition, the role will jointly assist the broader Mana Development team in operationalising identified and prioritised tourism ventures EMAC and its citizens are wanting to enter through design, modelling and working up the enterprise/service/business/product initiatives to market launch stage whilst applying a long-term view of financial sustainability for the initiative. 


Strategy and project management

– Creation of a Cultural Tourism/Visitor economy plan for EMAC and its citizens that is in line with EMAC other strategies as well as the Greater Geelong & the Great Ocean Road Aboriginal Product Development Strategy, and captures:

– EMAC and its citizens Tourism Aspirations.

– EMAC and its citizens unique value add competitive strengths.

– Assessment of key visitor markets and their preferences including visitor profile analysis.

– Investigation of international and domestic best practice tourism models.

– Tourism market gaps and opportunities for new tourism business offerings and experiences.

– Integration of EMAC assertions and rights in tourism

– In conjunction with the Mana Developments team, lead structured conceptualisation (i.e., concept mapping, program logic) of tourism focussed experiences, projects and offerings including advising on optimum approach to implementation i.e., the development of businesses, products, and services from end to end (ideation to market launch stage).

– Collaboratively facilitate ideation brainstorming sessions with various audiences such as internal operational staff, the Board, Economic Development Subcommittee, Negotiation Subcommittee, Cultural Landscapes Subcommittee, and EMAC citizens to identify issues, ideas, and opportunities.

– Prepare and provide concise, clear, coherent, and high-quality written documents including briefing notes and project management documentation i.e., project proposals/plans in a highly collaborative manner with input across the corporation such as Board and Executive papers, presentations, plans and other documentation in support of tourism goals.

– Provide written reports to line manager for the purposes of informing progress to EMAC Executive Staff, the Board of Directors and Eastern Maar community.

Relationship building and engagement

– Foster strategic alliances with Government and private sectors that can assist EMAC in achieving its tourism goals.

– Use a normative network/partnership value mapping process to map current and potential alliance networks and articulate what value each bring in partnering with EMAC and its citizens.

Grant Writing

– Contribute to funding applications that frame and meet the needs of EMAC.

– Investigate and compile a list of online grant search services that identify, and match tourism focussed grant opportunities to bolster EMAC’s existing initiatives and develop new service offerings and programs.

– Undertake independent research to support project grant submission.


– Be aware and adhere to The Privacy Act, OH & S Legislation, and other relevant legislations.
– Be aware and adhere to EMAC Policy and Procedure manuals.
– Be aware and participate in staff performance reviews.
– Attend all mandatory training as required.
– Perform other duties as may be directed from time to time.



– Relevant tertiary qualifications e.g., Tourism, Marketing, Business, Project Management, or equivalent experience.

– Confident communicator with highly developed verbal and written communication skills.

– Demonstrated interpersonal and facilitation skills, including demonstrated success in engaging and maintaining strong relationships with diverse stakeholders.

– Proven track-record of executing against deadlines and reliably delivering outcomes.

– Strong analytical skills, with the ability to interpret data, deduce trends, draw actionable conclusions, frame ambiguous, unstructured information in a logical and structured manner and translate this into operational recommendations.


– Demonstrated understanding of the regulatory framework in which EMAC operates.

Other position requirements

– The incumbent requires the ability to travel regularly for work related purposes.

– A current Victorian driver’s licence is essential.

– Proficiency in the use of computer and telecommunications technology.


To apply please include in your application a CV/resume and cover letter that addresses why you are the best candidate for this position and how your background, experience and skills align with the Key Selection Criteria.

Please ensure your full name is on all attachments and email your application to Ms. Bansri Dave,

Closing date for applications: COB 17th May 2022

If you have any queries about the role, please email

Read a full description of the position at this link.
Appointment of the successful applicant may be subject to a satisfactory national police history check. Applications from Aboriginal and Torres Strait Islander people are encouraged, but this is not a designated/identified Aboriginal and Torres Strait Islander appointment.